Deliveroo "Lemon" by Pablo

A simple citrus fruit is hailed as the "samurai of taste" in Deliveroo's food-loving spot.

"The lifetime achievement for services to taste goes to…" the ad begins before showcasing the humble lemon as the cornerstone of a cavalcade of dishes, from sushi and chicken to fish and chips. It was created by Freddie Powell and Oli Beale, and directed by Freddie Powell through Drool.

Earlier this month, Deliveroo launched an ad in tribute to garlic.

 

Credits

Brand
Agency
Executive creative director
Creative director
Production company
Partner and head of planning
Planning director
Business directors
Account director
Account manager
Head of production
Agency producer
Assistant producer
Director
Executive producer
Producer
Offline edit house
Offline editor
Offline edit assistant
Offline producer
Post-production
Colourist
VFX lead
VFX executive producer
VFX producer
VFX executive creative director
Sound production producers
Music
Music supervisor
Deliveroo team
Marketing director, UKI
Head of media & campaigns, UKI
Marketing manager, media & campaigns
Associate marketing manager, media & campaigns
Head of restaurant marketing
Head of grocery marketing
Marketing manager, grocery

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member