Deliveroo's bakery will debut via its app on 17 July, coinciding with the launch of Game Of Thrones season seven. Fans of the show will be able to purchase direwolf-shaped loaves for £1, which are made with wholewheat cornbread and orange zest.
The produce, sold by You Know Nothing John Dough, is inpsired by the show's character Hot Pie – played by Ben Hawkey – who bakes Arya Stark a direwolf-shaped loaf of bread. Customers can enjoy the loaves warm with butter, but will only be able to order through Deliveroo for a limited time only. The activation kicks off at 6pm on 17 July, just before the first episode of the latest Game Of Thrones season hits screens on Sky Atlantic.
More: Sky Atlantic celebrated the launch of the latest Game Of Thrones season by releasing the White Walkers onto the streets of Britain. HBO is set to stage a Game Of Thrones global tour this autumn, inviting guests to immerse themselves in the world of Westeros.
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