Dell awards Rapp Collins £35m pan-European direct business

- WWAV Rapp Collins has scooped the £35 million pan-European direct marketing business for Dell computers after a final shoot-out against IMP.

- WWAV Rapp Collins has scooped the £35 million pan-European direct marketing business for Dell computers after a final shoot-out against IMP.

The lengthy pitch process saw a longlist narrowed down to three European networks: Rapp Collins, IMP and BBDO. The bulk of WWAV's task will be to create high-volume direct mail and direct response press advertising.



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