Dell switches creative account between Omnicom shops

NEW YORK - Dell has shifted a portion of its $350m (£200m) US creative account to BBDO Atlanta from sister Omnicom Group agency DDB Chicago after a review.

It is understood that only Omnicom agencies were invited to take part in the review.

Dell first awarded its then $200m media and creative account to DDB Chicago in April 2001 and appointed DDB London to handle its £90m pan-European business, including the UK, in October 2003.

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