Delta drops Saatchis' 'On top of the World'

- Delta Air Lines has dropped its 'On Top of the World' tag-line and asked Saatchi & Saatchi to come up with something new.

- Delta Air Lines has dropped its 'On Top of the World' tag-line and asked Saatchi & Saatchi to come up with something new.

The New York office has been asked to create a more consumer focused message in time for the Autumn. The 'On Top of the World' theme was introduced two years ago.

Although 'On Top of the World' will continue to be used while a fresh idea is developed, new work breaks this week for Delta's BusinessElite service that appears without a tag-line.





Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus