AdvertiserDelta Air Lines
AgencyWieden & Kennedy New York
SectorTravel and Airlines
Video with Internet celebs takes flight
Admit it: When was the last time you paid attention to an in-flight safety demonstration? Wieden + Kennedy New York has created a meme-filled safety video for Delta Air Lines which the airline claims is the most "Internetest."
The video continues the airline's trend of rewarding frequent fliers with safety videos that change and contain surprises.
Also appearing is the "Dancing Baby" animation from that ancient epoch of the 1990s when Ally McBeal, dial-up modems and Surge soda still roamed the Earth.
The airline was sure to include Deltalina a k a Delta flight attendent Katherine Lee, who starred in a safety video that became a surprise viral hit.