Dennis Interactive, the on-line division of Dennis Publishing, has
appointed Martin Connolly director of sales and marketing and is
planning to double its sales team by the end of 2000.
Connolly was previously ad manager on Network Reseller magazine before
becoming new-media business manager three years ago.
He will oversee two teams - one selling space on the company websites
and one marketing them to users.
Connolly explained: ’On the sales side we are trying to work as closely
as possible with our clients. For example, we want to provide
advertisers with integrated campaigns which run as part of our
He added: ’We offer 15 types of advertising - from banner ads to
’buy-now’ buttons - and we also accommodate e-commerce deals.’
Connolly revealed that Interactive revenues at Dennis reached seven
figures last year for the first time, and had grown by 200 per cent in
the last three years.
The sales team comprises seven people and the marketing team two.
Connolly intends to expand the sales unit to 15 by the end of the
The first appointment to be made will be an account manager, who will
probably work on the publishing company’s two highest-profile consumer
websites, Maxim and PS - which is a portal linked to its newest women’s
Three senior sales staff are also urgently needed to work on a ’special
project’ which, if given the go-ahead by Dennis management, will go live
in three months.
Dennis Interactive has ten websites - one for each of its magazines -
but has plans to launch at least one web-only product later this
The announcement of Connolly’s appointment came soon after Dennis had
released figures showing its number of unique users has risen more than
10 per cent between February and March to 755,007.
During the same period, the number of page impressions rose by almost
one million to 18.3 million.
Dennis Interactive was established in 1996 to develop web versions of
key Dennis titles, such as MacUser, The Week and Computer Shopper. The
company’s most popular websites are those supporting Maxim and PC Pro.