Dennis forms centralised classified team

Dennis Publishing has built a centralised classified advertising team for its computer magazines Computer Shopper, Computer Buyer and MacUser.

Dennis Publishing has built a centralised classified advertising

team for its computer magazines Computer Shopper, Computer Buyer and

MacUser.



The new team is also considering launching classified sections for the

rest of the PC portfolio: PC Pro, PC Zone and the newly launched

Official Dreamcast Magazine.



Emma Regester has returned to Dennis from the regional newspaper

publisher Newsquest to take charge of the unit.



Regester was hired by Newsquest to launch its regional lifestyle

magazine Limited Edition in North Essex but said: ’I missed the Dennis

culture.’



Before joining Newsquest she had handled classified sales for Dennis for

three years, launching Microscope’s recruitment supplement Channel Moves

and then switching over to Business and Technology before the IT titles

were bought by Reed Publishing in 1997.



Joining her are Computer Shopper’s sales executive Paul Williamson and

two others from MacUser: Emily Ford and Katherine Teague. They began

selling last week.



’There is a lot of synergy between the PC titles and history has shown

that centralised classified teams work well,’ said Dennis Computer

Division’s deputy sales chief Duncan Tickell.



Dennis is keen to use the division as a training ground for classified

sales executives. ’We hope it will provide a good, solid grounding in

preparation for their future careers,’ he added.



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