Dennis Publishing has built a centralised classified advertising
team for its computer magazines Computer Shopper, Computer Buyer and
MacUser.
The new team is also considering launching classified sections for the
rest of the PC portfolio: PC Pro, PC Zone and the newly launched
Official Dreamcast Magazine.
Emma Regester has returned to Dennis from the regional newspaper
publisher Newsquest to take charge of the unit.
Regester was hired by Newsquest to launch its regional lifestyle
magazine Limited Edition in North Essex but said: ’I missed the Dennis
culture.’
Before joining Newsquest she had handled classified sales for Dennis for
three years, launching Microscope’s recruitment supplement Channel Moves
and then switching over to Business and Technology before the IT titles
were bought by Reed Publishing in 1997.
Joining her are Computer Shopper’s sales executive Paul Williamson and
two others from MacUser: Emily Ford and Katherine Teague. They began
selling last week.
’There is a lot of synergy between the PC titles and history has shown
that centralised classified teams work well,’ said Dennis Computer
Division’s deputy sales chief Duncan Tickell.
Dennis is keen to use the division as a training ground for classified
sales executives. ’We hope it will provide a good, solid grounding in
preparation for their future careers,’ he added.
