Dennis to launch women’s glossy with shopping theme

Dennis Publishing has confirmed plans for a women’s glossy, which aims to tap in to the growing home shopping market, estimated to be worth pounds 13 billion by 2002.

Dennis Publishing has confirmed plans for a women’s glossy, which

aims to tap in to the growing home shopping market, estimated to be

worth pounds 13 billion by 2002.



The magazine, code-named Project Denise, is aimed at busy women with a

core 30 plus ABC1 demographic. Everything that appears in the magazine,

including editorial spreads, can be bought via the internet or

telephone.



Dennis will not earn a commission from the home shopping but will sell

advertising, targeting both home shopping operations and brand

advertisers.



Group ad director Annette Burns is looking for an ad manager for the

title who will work with promotions director Pandora Beresford and the

client services manager Tracey Davies.



The website will complement the magazine but will be more functional,

providing greater detail on the products. Advertisers that go into the

first two issues will also get free exposure on the website. From the

third issue, they will be offered a package of print and online.



Project Denise launches on 24 February as a 290-page perfect-bound title

with a print run of 200,000 and a cover price of pounds 2. It will be

published bi-monthly but plans to go monthly within a year.



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