Dennis plots September launch for PC Gear

Dennis has unveiled the details of its latest PC magazine (Media Business, 19 June). The monthly title will be called PC Gear and is scheduled to hit the newsstands in September.

Dennis has unveiled the details of its latest PC magazine (Media

Business, 19 June). The monthly title will be called PC Gear and is

scheduled to hit the newsstands in September.



The publishing group is producing two versions of the first issue: one

offering two CD-Roms and the other containing a DVD-Rom.



Dennis, which already publishes PC Pro and PC Zone, is aiming to reach

the ’PC generation’ of 18- to 35-year-olds who have grown up with a

computer in their home.



The title will have a younger editorial tone than any of Dennis’

existing computing magazines and will cover the internet, computer games

and related technology.



Helen Cribb, publisher of PC Zone, will oversee advertising sales while

PC Zone advertisement manager Mandy Hewitt takes on the ad manager role

for PC Gear.



Hewitt will continue to front sales for PC Zone. She will visit media

agencies over the next few weeks to discuss advertising

opportunities.



John Garewal, group ad manager of Dennis’s computer sales division, will

handle training and development for the title.



Cribb said: ’We are hoping to bring a new angle to computing. There is a

new role for the home PC with entertainment, leisure and creativity now

outstripping business use. PC Gear will address this market and will

break the mould of traditional computing and leisure magazines.’



Hewitt will name her advertising sales team over the next few weeks.



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