Dennis Publishing’s computer arm has bolstered its senior sales
force by promoting ad director Emilie Graham to head its newly formed
centralised classified team.
Graham, 30, will continue to front display and classified sales for the
publishing division’s flagship titles Computer Shopper and Computer
Buyer, but will relinquish the day-to-day running of the magazines’
sales teams in order to take on the extra responsibility.
The director, who joined Computer Shopper as ad manager in 1998, will
sit above Emma Regester, who was poached from Newsquest to manage the
centralised classified unit in autumn last year (Media Business, 25
Graham will take charge of training for the computer division sales army
of 32, look after big-spending clients and concentrate on sales strategy
for both display and classified.
Dennis Publishing is also considering consolidating display sales for
its games titles Dreamcast and PC Zone as well as the business magazines
PC Pro and MacUser. The company is searching internally for an ad
manager to take on the new role.
Computer Shopper, which is monthly, has 11 pages of classified ads,
while fortnightly MacUser carries 25 ad pages.
Mike Shepherd, assistant ad manager of Computer Shopper, will take on
daily responsibilities on Computer Shopper and Computer Buyer.