Dennis has sold four titles - Hi-Fi Choice, Home Entertainment,
Metal Hammer and Classic Rock - to Future.
Group ad manager Rob Debenham and his four sales staff are to move to
Future’s Baker Street office, as is Simon Davies, the publisher of Hi-Fi
Choice and Home Entertainment. Christina Neal, the publisher of Classic
Rock and Metal Hammer, and her editorial staff have been asked to
relocate to Future’s office in Bath.
Home Entertainment with an ABC of 20,112 and Hi-Fi Choice with an ABC of
21,613 - the number two magazine in the hi-fi market - are to be
consolidated into Future’s existing portfolio of T3 and What DVD?.
Classic Rock launched last year and Metal Hammer, which is published
under licence in Spain, the US, Israel and Russia, had an average UK
sale of 39,485 for the first six months of 1999. Future’s music
portfolio, which includes Guitarist and Total Guitar, is to be enhanced
by a major launch, based in London, in the spring.
No decision has been taken on whether the titles in the two expanded
portfolios will be packaged as a group sell. Future’s publishing
director Mike Frey said: ’It’s too early to say. We are looking at the
opportunities and will then decide on whether we need to
Future has also acquired the Home Entertainment, Hi-Fi Choice and Metal
Hammer websites as part of the deal. These sites have been suspended and
are to be relaunched as e-commerce sites in the spring.
Strategic development manager Stuart Anderson said: ’There has been an
explosion of e-commerce activity in consumer electronics over the past
year but there is no single website offering impartial advice. The
acquired websites, when added to our own, will form a buyer’s guide and
the core of our e-commerce strategy.’
Dennis’s managing director Alistair Ramsay said a ’substantial price’
had been received for the four titles, which were Dennis’s lowest ad
revenue earners. He said the company had decided to concentrate on
titles that had more revenue potential.