Dennis unveils consumer customer magazines branch

Dennis Publishing Group’s customer magazines arm, Dennis & Beyond, is launching a dedicated consumer division as it looks to cash in on the growth potential in this area.

Dennis Publishing Group’s customer magazines arm, Dennis & Beyond,

is launching a dedicated consumer division as it looks to cash in on the

growth potential in this area.



The decision to launch the division was reinforced by a recent survey of

senior marketers, which showed that a substantial number of respondents

who did not have a customer magazine had plans to develop one in the

next year.



Duncan Grant, the managing director of Dennis & Beyond, said the

division was working on two projects. One is for a version of Maxim

aimed at younger readers for a leisure client. It will have a

circulation of 100,000, and will be distributed through the retailer’s

stores every month. The second is a bi-monthly women’s magazine aimed at

25- to 40-year-olds, which would be distributed via newsstands.



Grant said: ’The inception of a dedicated division is a sign of our

commitment to target aggressively the potential new business in the

consumer customer loyalty titles sector.’



Lisa Duke, from Dennis & Beyond, has been appointed creative director,

while Jane Moore, a consultant for Dennis & Beyond, becomes associate

editorial director. Grant said a publisher will be recruited once the

first magazine launch is finalised.



Grant added: ’We have a fair bit of retail publishing experience, so we

would like to work with a retailer in the next year.’



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