Dentsu Aegis Network named leading media agency group in Recma ranking

Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to the latest report by research company Recma.

DAN's win of AB Inbev has helped it come out on top
DAN's win of AB Inbev has helped it come out on top

DAN has chalked up a wins-versus-losses balance of $1.5bn (£1.12bn) after winning accounts for brand-owners including AB Inbev ($815m), P&G Nordics ($270m), GM local ($238m), Migros ($220m) and Shanghai VW ($243m). This is despite losing business from Opel (- $287m) and Lego (- $140m).

Havas Media follows in the runner-up spot, with a new biz balance of $495m, while WPP's Group M is placed third with a wins-versus-losses balance of $405m.

The weakest performing media group, which Recma declined to disclose, lost a total of $1.49bn this year. 

In terms of new business wins alone - not deducting losses - Group M agency network MediaCom leads the way, having won more than 15% of the total amount of the $13bn at play.

Recma analysed more than 600 account moves that took place from January to November 30 across 55 markets. 

These moves include all major international advertisers, as well as local/regional accounts of more than $10m. The data includes recent agency changes by Unilever (strategic planning), Deutsche Telekom, Opel and L'Oréal.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content