Dentsu merges CDP and travissully after £20m Honda defeat

Dentsu is uniting its two UK agencies, CDP and travissully, less

than four months after CDP lost its showpiece £20 million Honda


Senior Dentsu executives have agreed that combining CDP's traditional

skills with travissully, which specialises in co-ordinated offline and

online campaigns, makes more economic sense.

The merged operation - to be called cdp-travissully - will claim

billings of £40 million, although redundancies are expected among

the combined 100-strong workforce.

Chris Macleod, CDP's chief executive, will be the chairman of the merged

operation. Peter Travis, the travissully chief executive, retains his

title, as does Gill Sully, the agency's creative and managing


It is unclear where CDP's joint creative directors, Andy Amadeo and Mick

Mahoney, will fit into the new structure.

"These are the only senior management roles to be finalised," Travis

said. "There are a lot more discussions to take place."

No account conflicts are anticipated even though CDP handles Canon while

travissully has Dell. Both agencies are likely to move together to a new


The idea of merging CDP and travissully was first mooted 18 months ago

and finally agreed with Megumi Nimura, Dentsu's senior executive officer

for the US and Europe.