Department for Education "Every lesson shapes a life" by Havas London

This heartwarming film from the Department for Education follows a girl's journey through the school system.

It is the first work by Havas London since winning the DfE’s teacher recruitment business in May. The campaign includes a supporting cast of real teachers to underscore the unparalleled role that teachers play in shaping young people’s lives. The agency developed the work in just four months to coincide with the start of a new recruitment year and applications for teacher training opening on 9 October. It will break on TV during Coronation Street on 1 October. Havas also made a new brand identity for the DfE, which will be implemented in the Get Into Teaching website, teacher training events, graduate fairs and school assets. The film was created by Lynsey Atkin, Wil Maxey and Elliott White and directed by ThirtyTwo through Pulse Films. 


Deputy director, teacher recruitment and conversion
Head of marketing and communications
Senior manager, teacher recruitment marketing
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Campaign executive
Creative agency
Managing partner
Senior account director
Account director
Senior account manager
Account managers
Strategic director
Head of design
Brand guardian
Creative director
Joint head of integrated production
Agency producer
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Audio post-production
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Media planner

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