The Department for Education "Tuesday" by Havas London

The Department for Education enlists a real teacher to highlight the perks of a career in education.

Following 2018’s "Every lesson shapes a life" – which followed a young girl's journey through the school system – "Tuesday" stars Bedford High School teacher Addison Brown as he quizzes, marks and mentors his way through an average school day.

The ad has launched across TV, cinema and video-on-demand platforms. It was written by Sam Turk, art directed by Paul Robbins and directed by 32 through Pulse.

As well as earning the title of Pick of the Week, the DfE's 2018 spot was named Campaign's most tweeted story of the year

Credits

Head of marketing
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Senior brand manager (broadcast and social)
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Assistant campaign manager (social and audio)
Creative agency
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Program directors
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Assistant agency TV producer
Director
32
Production company
Producer
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Post-production
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