Department of Health appoints former Boots marketing director

LONDON - The Department of Health has recruited former Boots marketing director Andrew Brent to run its anti-obesity ad pitch.

DoH...appoints ex-Boots marketing director Andrew Brent
DoH...appoints ex-Boots marketing director Andrew Brent
Brent was responsible for the chemist chain's "Change One Thing" initiative in 2006.

The anti-obesity campaign is part of the Government's Healthy Weight, Healthy Lives strategy.

Brent took up a global marketing role within Boots last year, after being replaced as marketing director by Elizabeth Fagan.

Lining up for the obesity pitch are M&C Saatchi, Wieden & Kennedy, Abbott Mead Vickers BBDO and Vallance Carruthers Coleman Priest (VCCP).

Brent has already started in his role and will meet the agencies next week.

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