Department of Health launches VCCP alcohol awareness ads

LONDON - The government today launched a £6m ad campaign by VCCP, aimed at increasing public awareness over alcohol levels in drinks.

VCCP...alcohol awareness campaign
VCCP...alcohol awareness campaign

The new Department of Health campaign, running in the press, outdoors, on TV and radio, shows the number of units in different drinks.

The campaign comes in the wake of a YouGov poll showing most English drinkers don't know how many units are in their drinks.