The government has launched a campaign to encourage families to eat better and promote a new NHS Food Scanner app feature offering healthier alternatives.
The work spans TV, video on demand, radio, out of home, social media and other digital channels. The key message is that families can scan product barcodes using the app and it will suggest healthier alternatives to them.
The TV producer at the agency was John Cheesemore, and the creative team were Amy Parkhill and Shaun Wood. The film was directed by Zac Ella through Agile Films.