Department for Transport "Country roads - Think 360" by AMV BBDO

The Department for Transport's Think! campaign has launched a Facebook 360 post to raise awareness of the fact that 60% of UK road fatalities occur on quiet country roads.

The immersive experience allows users to explore a bucolic scene in the countryside, but on closer inspection viewers find themselves in the driver seat in a car accident. It was created by Zac Ellis and Rich Littler at Abbott Mead Vickers BBDO. 


Creative agency
Creative directors
Art director
Agency planner
Agency account managers
Agency producer
Media agency
Media planner
Post-production company