AdvertiserDepartment for Transport
AgencyAbbott Mead Vickers BBDO
SectorGovernment / Non-profit
The Department for Transport has taken to spray-painting warning messages on animals to keep countryside drivers safe.
Abbott Mead Vickers BBDO was behind the activity, which is part of the DfT’s long-running "Think!" campaign. The stunt is packaged into an online film, which will be promoted for the next five weeks and shows a farmer spray-painting his cattle and some farm machinery with warnings to passing drivers.