The Department for Transport is using scare tactics to grab the attention of young men in a new anti-drink-driving ad. The campaign is the final one that Leo Burnett London will create for the DfT. It shows the shocked reaction of three men in a pub toilet when a mannequin’s head smashes through the mirror, accompanied by road-crash sound effects. The ad is supported by print and radio activity. The work was written and art directed by Phil Deacon and Sabina Kelly, and directed by Ed Morris through Rattling Stick.
Executive creative director
Agency TV producer
Planner (creative agency)
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