Desperados "Bass Drop" by We Are Pi

DJ Mike Cervello from the Barong Family and neuroscientist Daniel Levitin have teamed up with Desperados to create and host a music festival in zero gravity.

The festival took place in a plane 30,000ft above Las Vegas.

The work is part of Desperados' "Release your inner tequila" campaign, which creates unique experiences designed to position the beer brand as unconventional and disruptive.

Credits

International brands global director, Desperados at Heineken
Global marketing manager, Desperados
Global communications manager, Desperados
Agency
Executive creative director
Executive creative director
Design director
Junior producer
Managing director
Managing partner
Group account director
Account director
Head of strategy
Strategist
Digital strategist
Business affairs
Production Company
Director
Executive producer
Producer
1st assistant director
Costume designer
Editor
Post house
MPC
Producer
Grading