Desperados calls on Space for Relentless Freeze 2012

Agency Space is behind Desperados' activation at the Relentless Freeze festival at Battersea Power Station this weekend (26-28 October).

Space creates Desperados activity at freeze
Space creates Desperados activity at freeze

The three-day snow sports and music festival is run by Sportsvision.

The Desperados Factory stage will showcase a Space-curated lineup featuring Shy FX, The Nextmen, Raf Daddy, Murkage and DJs Madam X and Star One.

Desperados will also entertain fans with body graffiti artist The Urbanist who will air brush his designs onto branded merchandise.

Drummers will roam the site challenging the crowd to drum offs and brand ambassadors will be offering samples of the tequila-flavoured beer brand. There will also be a Desperados mini ramp hosting live demos of the best skateboarding and BMX talent.

David Atkinson, managing partner at Space, said: "We have a great track record of helping brands leverage their sponsorship investments especially in music and sport and our work with Desperados over the past few years showcases the best in creativity, experience and engagement. Relentless Freeze has a special position in the Desperados festival calendar and for us it’s an opportunity to reach Londoners in an unexpected and energetic way."

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