Desperados has partnered music-experience creators Elrow for an at-home party series.
Through live-streamed DJ sessions, consumers will be able to "attend" a party together while being apart. The event series was devised to help people connect while adhering to social-distancing guidelines.
The "Elrow home sessions powered by Desperados" will last an hour-and-a-half each and feature high-tempo entertainment from a mix of international Elrow DJs broadcasting from their living rooms. Viviana Casanova, Technasia, Marco Faraone, Yousef and Dennis Cruz are on the line-up. There will be an eclectic mix of electronic music, including deep house, tech house and techno.
Sessions will be held live on the Elrow Facebook page every Sunday at 4pm CET (3pm BST), from 5 April until 26 April.
Partygoers will be able to relive the sessions following the stream on Elrow and Desperados' social channels.
Diederik Vos, global brand director at Desperados, said: "Parties provide an unrivalled sense of social connection that we are all craving during this time of social distancing. With partying in our DNA, Desperados wanted to create something that brings the party to people – to be enjoyed from the safety of their homes. Together with Elrow, we are redefining how parties can be experienced virtually in living rooms around the world."
Elrow is delivering the project.