Desperados hosts party with DJs playing in hot air balloons

Desperados, the Heineken-owned lager brand, hosted a party featuring DJs playing in hot air balloons in sync with a light show.

DJs Jackmaster, Honey Dijon and Paco Osuna played in La Seu, Spain, as part of Desperados' "SkyFest" campaign which hosts music events in unexpected places.

More than 1,500 people attended the "Hot air balloon electronic light orchestra". It was created by We Are Pi, and produced by Elrow.

Anna Bizon, global brand director at Desperados, said: "At Desperados, we aim to dream up the unimaginable and then use our creativity and passion for wild experimentation in music to make it happen.

"Collaborating with Elrow to remix the music rules was like a match made in heaven. We created a music festival that people will never forget."

Previous events in this series include "Train trax", where Mount Kimbie turned a train in Warsaw into a music instrument.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More