Desperados "Train trax" by We Are Pi

Desperados turned an ordinary train in Warsaw into a gig scene with electronic music group Mount Kimbie.

In a campaign by We Are Pi, the beer brand rigged a train to become one of Mount Kimbie’s instruments, which shaped a song that they recorded live. It placed external RFID sensors at points on the train track, so that when the train passed them, a sensor on board converted the signals into music notes. The band then integrated those notes into the music. The train’s speed also dictated the beats per minute – when it sped up, so did the beat of the song.

The result of the experiment is a live train remix, Synthi, due to be released by Mount Kimbie later this year along with a video. 

Credits

Client
Brand
Commercial
Agency
Executive creative directors
Creative director
Head of content
Executive producer
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Head of strategy
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International brands global director, Desperados at Heineken
Global marketing manager, Desperados
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MPC
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Motion graphics
Sound design & music mix
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Event production and influencer programme agency

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