Deutsche Telekom "Project futureproof" by Saatchi & Saatchi London

Deutsche Telekom's sci fi-inspired campaign aims to inspire and support young people to pursue their passions in the wake of a global crisis.

A short film opens in 2021, as a TV presenter delivers the news that "today’s youth will suffer the most from recent world events" – alluding to the Covid-19 pandemic, economic recession and general uncertainty of the future. Then, mysterious sci-fi glitches disrupt the world and open up new opportunities for young people. A series of vignettes depicts utopian scenarios such as the Amazon Rainforest regrowing to 90% of its former size, a dodo bird becoming extant once more, AI-designed fashion and an entire city powered by photosynthesis. 

The ad shares a message of "digital optimism" and envisions possible career opportunities that could emerge from Generation Z’s interests and passions. 

The work was created by Tobias Tercic, Hernan Garcia Dietrich and Nathan Crawford, and directed by Rollo Jackson through Somesuch.

Credits

Chief brand officer
VP international marketing communications
Head of international market communication
International market communication
Head of international media
Head of international music marketing
Chairwoman & global chief creative officer 
London CCO
TV producer
Senior creative producer
Head of planning
Planning partner
International client services director
Senior account director
Account manager
Lead conceptual designer
Senior motion designer
Production company
Executive producer
Producer
Service company
Line producer Radioactive
Production designer Radioactive
Director
Sound house
Sound designer
Audio producer
Post production
ETC
Colourist
VFX supervisor
CG lead
Producer
BTS photography LA

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