Duckworth Finn Grubb Waters has created its first work for
Childrens' BBC since winning a place on the main BBC roster last
The three spots are part of a total relaunch of CBBC's Saturday morning
programming with The Saturday Show. The relaunch comes as the
corporation grapples with the falling viewing figures of its current
flagship Saturday morning show, Live and Kicking. More and more viewers
have been switching to ITV's SM:TV show, which features Ant and Dec and
The new programme launches on 22 September and will be hosted by Dani
Behr and the Top of the Pops presenter Joe Mace. It will replace Live
and Kicking, which failed to retain momentum following the departure of
its presenters, Zoe Ball and Jamie Theakston, in 1998.
The campaign focuses on three major elements of the show. A 20-second
"sumo butts" ad introduces a new cartoon series, Super Duper Sumos. Two
20-second and 30-second versions of "rake" feature a Jackie Chan-alike
fighting a Ninja to promote a cartoon, The Adventures of Jackie
"Microphone" promotes a new celebrity karaoke slot on The Saturday Show
and will only be shown in cinemas. The strapline for all three spots is:
"You asked for it!"
The ads break on TV and in cinemas on 15 September and will be backed by
an online campaign and a new website for The Saturday Show. Print work
includes poster, postcards and press.
They were written by Simon Riley, art directed by Tim Brown, directed by
Alex Winter and produced in-house by Clare Charlton. Media is by PHD.