DFS enlists Wallace and Gromit to celebrate the duo's 30th anniversary.
The ad follows cheese enthusiast and inventor Wallace as he attempts to create a sofa of his own. Gromit and Lady Tottington (voiced by actress Helena Bonham Carter) look on as their homemade sofa’s mechanical arms flail awkwardly, before the trio take a trip to DFS.
Wallace and Gromit’s latest adventure will launch on TV tomorrow (21 December) alongside cinema, press, digital, out-of-home, radio and social activities. It was created by Darryl George, Jon Mitchell and Nick Park, and directed by Magdalena Osinska through Aardman. Media was handled by MediaCom.