DHL hands Ogilvy & Mather £40m worldwide business

Ogilvy %26 Mather has won the £40 million centralised global account for the haulage and courier company DHL.

Although no decision has yet been made on the media account, the incumbent agency, Mediaedge:cia, is well placed to retain the media planning and buying brief.

DHL kicked off its review in October last year with a view to centralising its account into one agency network - in mainland Europe its advertising was handled by DDB's Paris office while BMP DDB looked after it in the UK.

Mediaedge:cia was the media incumbent in the majority of European territories.

The pitch was led out of DHL's Brussels headquarters and a pitchlist made up of Mediaedge:cia, O&M, DDB, Young & Rubicam and Carat was drawn up.

DDB had worked on the DHL account since May 1999 and created its first European TV advertising campaign in January 2000. In the UK this was based on the line: "DHL - we keep your promises."

In June, DHL kicked off a UK press campaign with the strapline: "Passion for speed."

An announcement on the pitch was due last week, but the decision was delayed following the air crash last week involving a DHL courier plane and a Russian passenger jet in which 71 people were killed.

The win will come as welcome news to Mediaedge:cia in the UK, which has lost some key business since its merger last year including the £20 million Wrigley's account. However, more recently the agency successfully defended a review of its Saga business.

DHL was one of the official sponsors of the England football team during this year's World Cup.


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