Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs - and observing a few key principles can maximise the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.

Syl Saller: has been in Diageo's marketing leadership team since 1999
Syl Saller: has been in Diageo's marketing leadership team since 1999

Please sign in or register to continue.

Sign In

Forgotten Password?

Contact Support

Having trouble signing in?

Contact Customer Support at
support@campaignlive.co.uk
or call 020 8267 8121

Register

FREE

  • Limited free articles a month
  • Exclusive registrant only content
  • Free email bulletins

Register

Become a Member

From £78 /quarter*

  • Full access to campaignlive.co.uk
  • Exclusive event discounts
  • Plus much more...

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>