Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Syl Saller: has been in Diageo's marketing leadership team since 1999
Syl Saller: has been in Diageo's marketing leadership team since 1999

Established businesses are increasingly seeing the value in partnering with entrepreneurs - and observing a few key principles can maximise the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.

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