Diageo "Haig Club Clubman" by Adam & Eve/DDB

David Beckham and Simon Fuller's whisky brand, Haig Club, has unveiled its first print ad campaign.

The work was shot by fashion photographer Glen Luchford and stars Beckham enjoying a glass of Haig with his Miami friends.

The print ad also has its own behind-the-scenes film – again starring Beckham – this time explaining how the ex-footballer likes to serve the whisky (spoiler: he finds it refreshing with cola).