Pimm's, the drink traditionally associated with balmy English summer days, is looking to extend its appeal as a winter tipple via a new burst of TV ads to promote Pimm's Winter, a brandy-based drink which includes seasonal additions such as orange zest, cinnamon and caramel. The new campaign continues to feature the brand's established character Harry, along with his dog and six half-naked people, who have been relaxing in the sauna at the top of a snow-capped mountain. The group decides to cool off in the snow as Harry introduces them to a new way of warming up by serving the drink with warm apple juice. The ad ends with the strapline "Anyone for new Pimm's Winter?".
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.SUBSCRIBE