Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

Cannes panel (L-R): Mathieu, Saller, van Dedem, and Blau
Cannes panel (L-R): Mathieu, Saller, van Dedem, and Blau

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