Diageo "The massage" by Creative Orchestra

Diageo is targeting students with a campaign that offers a timely reminder to drink responsibly over the festive period.

We all know drinking too much can lead to embarrassing situations, and unfortunately we've probably cried our way through most of them. Creative Orchestra's film is hoping to spare students and younger drinkers from this by encouraging them to drink responsibly, remain true to themselves, and "stay yourself".

The campaign features three 60-second ads, available on YouTube and the Stay Yourself website.

Accompanying activity will run across digital, posters, print and social.

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