Diageo "think how you drink" by Marmalade Film & Media

Diageo has launched an online video encouraging people to think about how much they drink on a night out. The film, which was created by Marmalade Film & Media and is being hosted on YouTube, shows people swaying from side to side, stumbling along and falling flat on their faces after drinking too much. A voiceover describes the clips as "the nominations for this year’s most embarrassing performance in a drinking role". The spot, which uses actors, ends with the line: "Do you embarrass your friends? Think how you drink." It was created by Laura Morrison and Claire Eades, who was also the director.

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