Diary: 24 hours with ... Bob Jaffa Cake, the global head of JWT

4.02am Wake up. Immediately make several critical calls to worldwide chiefs.

4.41am Hit the gym. Work on sternocleidomastoids. Check butt in full-height mirror. It looks great.

6.02am Review work from 97 markets with the worldwide creative committee. We agree it looks great.

7.01am Go to toilet. It's very important to make time for this.

8.09am Futurestorming session. We deep dive and hot tub some power insights. Time is the new currency. The future is now. The present is the past.

9.34am BlackBerry buzzes in my palm. My fingers dance over its ergonomic blackness.

12.02pm BlackBerry all offices summarising the future of the world economy. They love this shit.

4.13pm Go to the toilet again.

5.17pm BlackBerry something inspirational, yet admonitory, to staff.

5.19pm Hit the gym again. Work exclusively on my trapezius maximus. I look great.

8.19pm Power shower with Sir Martin Sorrell. That little guy gets everywhere.

11.23pm Hit the gym again. Run 20 miles. I feel great. Wake up in ambulance with heart palpitations.

4.01am Send out last few e-mails then time to hit the hay.

4.02am Wake up and do it all again.

Taken from JWT's in-house rag, The Whistling Sausage.


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