Diary: Ad ladies fall for Wagner

Every year, the Pride of Britain Awards boasts a host of heroes and a house full of celebrities; and this year was no different.

Joining the war veterans and heroic fundraisers were stars such as Russell Brand, Westlife, Frank Lampard and Tom Jones. However, it wasn't any of these impressive celebrities that made M&C Saatchi's chief operating officer, Camilla Harrison, and Lida's chief executive, Mel Cruickshank, weak at the knees. The two darted towards the X Factor contestants' table to have their picture taken with this year's heartthrob Wagner. A move that was welcomed greatly by the singer.