Joining the war veterans and heroic fundraisers were stars such as Russell Brand, Westlife, Frank Lampard and Tom Jones. However, it wasn't any of these impressive celebrities that made M&C Saatchi's chief operating officer, Camilla Harrison, and Lida's chief executive, Mel Cruickshank, weak at the knees. The two darted towards the X Factor contestants' table to have their picture taken with this year's heartthrob Wagner. A move that was welcomed greatly by the singer.
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Diary: Ad ladies fall for Wagner
Every year, the Pride of Britain Awards boasts a host of heroes and a house full of celebrities; and this year was no different.