Diary: Adland out in force for the London Marathon

Well done to everyone who hauled themselves out of bed on Sunday morning to watch the marathon, and an even heartier congratulations to those who took part in the 26.5-mile run. Alas, that number didn't include Stephen Woodford. Injury forced the WCRS chief executive and IPA president to pull out at the last minute.

Now he must hope that his colleagues will still cough up the cash for his chosen charity, Changing Faces, even though he didn't get his running shoes dirty.

There are, however, plenty of other names deserving of a mention for completing the course.

Euro RSCG Worldwide UK's business development manager, Matt Goff, finished in a time of 3:56, dressed as Batman in aid of Shelter, while Chris Boothby, the Vizeum operations director came in in 4:10, raising money for Keech Cottage and Place2b.

BHF had a champion in Mark Gallagher, the Manning Gottlieb OMD head of press, who finished in 5:07. Gallagher insists he ran all the way, even passing Jeffrey Archer. "This is a piece of piss," Gallagher told him. "Not if you're 64, it isn't," Archer fired back.