Nothing quite divides London adland quite like a clash between the Reds and the Blues. Chelsea has become the village team because Stamford Bridge is an easy ride away from either the West End or Barnes, while Arsenal has long been beloved by media types.
This week, Campaign offers its commiserations to all the grieving Gooners.
All, that is, except David Kershaw, the M&C Saatchi founding partner and Advertising Association chairman, who has been getting insufferably smug of late about Arsenal's winning ways.
Black ties go to, among others, Andy Barnes, the Channel 4 sales director, Andy Bagnall, the ITV Sales knowledge management director, Jerry Hill, the Initiative Media chief executive, and Tony Barry, the Clemmow Horny Inge copywriter.
Campaign's sole Spurs season-ticket holder can't hide his schadenfreude.
"The most enjoyable thing about watching that game was knowing one of the buggers would have to lose it," he grins.