Diary: Adland plots 'roadmap'

The ad industry doesn't like to take itself too seriously; which, we like to think, explains the thinking behind its latest competition for ad agencies.

If you think craving black Pencils and Cannes Lions shows a lack of ambition, then this is a contest for you. Saatchi & Saatchi (BBR) Tel Aviv has asked creatives to help find a diplomatic solution to the Israeli-Palestinian conflict. The most inspiring solutions will be selected from a joint panel of - wait for it - Israeli Jews and Arabs from the BBR group and will receive a free pass to next year's Cannes Lions festival. The hottest entries so far on the competition website (www.theimpossiblebrief.com) involve a tug of war and Ben Stiller.