Little boys never grow up in adland, or so it would seem from the
antics of a couple of the industry's high flyers.
It all started during a leisurely drive to work for M&C Saatchi's head
honcho, Moray McLennan, in his understated red Aston Martin DB7
Not for him the fragrant stench of underarms on the tube, but his
journey was blighted somewhat by the appearance of a large car in his
The driver of said motor, hell-bent on inching his way past to gain an
extra five foot in the creeping morning traffic, began to irritate our
hero, so he hatched a plan to thwart any further progress.
McLennan deftly moved his beast into the full path of the growling
Mercedes, and was delighted to see the passenger explode into fits of
'I ruthlessly decided to piss off the driver and his punter, and it
worked a treat,' McLennan said. 'It was just a bit of a giggle.'
Alas, the fist-waving madman in the back of the car behind did not
agree, and an unofficial race began.
It was neck-and-neck as they inched to a halt a few yards up the road
and there was no let-up from the caged beast who was still flicking
V-signs and glaring out of the window.
'I looked over to give a winning smile and practically died laughing,'
McLennan said. For it was none other than the IPA president and Chime's
chief executive, Rupert Howell. Come on, boys - there's nothing a
thrashing game of conkers in the playground can't sort out.
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