Diary: Adland washed out by three days on The Boat

Whoever thought of lumping a boatload of agencies and clients together for three days and anchoring them just a little further than swimming distance from the shore was obviously a complete genius.

The annual Marketing Forum, otherwise known as "the Boat" is one of those events that everybody in adland has an opinion on. The consensus from this year's shindig, which ran last week, can probably be summed up with the words of one attending agency staffer: "Thank God it's over."

This year, as well as the usual constant meetings and the all-night networking opportunities, a new bit of spice was introduced to the proceedings - the compulsory speed dating ... sorry, meeting session.

In a one-hour period, agencies were given nine minutes with a select number of clients, turning the usually tranquil Crystal Pool area of the ship into a feeding frenzy of hungry new-business chasers, whoring their wares.

Even better, the event finished with a bang: breakfast from 6.30am on Saturday morning. So, who's coming back next year?


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