Russell Ramsey, JWT's executive creative director, seems to have set the bar at a reasonably low level - he's resolved to keep his office tidy. If, as Ramsey claims, his picture of Francis Bacon's studio bears a striking resemblance to his own mess, we think we should call the local public health department.
Alas, some resolutions appear to lack a bit of creativity. Neil Jones, Carat's managing director, pledges to have more fun despite the challenging times that the "highly dynamic and intellectually stimulating" industry faces. A worthy sentiment, Neil, but a little dull.
Much the same can be said for Barry Cook, the Krow founding partner, who vows to "lose weight ... again", while a smug Marc Nohr, the managing partner at Kitcatt Nohr Alexander Shaw, says he will "enjoy seeing Manchester United win the Premiership". Hang on, Marc, aren't New Year resolutions supposed to involve a bit of self-sacrifice? Amelia Torode, VCCP's head of strategy, will "eat more porridge".
Much more to our liking is Mike Cavers, Chemistry's creative chief, who proposes running the risk of an early grave by "drinking to success, eating too much and opening a brothel. And, guess what, I've broken them all already."
Looks like Jonathan Burley, his counterpart at Leo Burnett, also plans to walk the tightrope with a promise "to smoke more Silk Cut, watch more telly and eat more bacon". This despite giving the new Change4Life ads the thumbs up.
Steve Stretton, the Archibald Ingall Stretton creative partner, is going to stop saying "I've seen it all before" at creative reviews (even though he probably has), reply to e-mails and come to terms with the fact that "I can't play football anymore".
Meanwhile, Diary has reservations about David Bain, the Beattie McGuinness Bungay partner, who is promising that he will "assimilate rogue civilisations". Is Diary having its pigtail pulled or does Bain see himself as a latter-day Captain Kirk?
Finally, spare a thought for the linguistically challenged Tim Bazeley, the managing partner at Lean Mean Fighting Machine, whose wife's family is Swedish. He will learn how to swear in Swedish "so I can understand what my kids are calling me".
Then there's the enforced deprivations of Adam & Eve's Ben Priest, who is due to become a father in April: "I will be giving up sleep, golf, reading the Sunday papers, eating out, football on TV and wearing clothes without vomit on them."