Diary: Adland's best get to rub shoulders with glitterati

What has Cilla Snowball, the Abbott Mead Vickers BBDO chairman, have in common with the fitness guru Rosemary Conley.

Or Chris Sattherthwaite, Chime's chief executive, with the fading white hope of British tennis, Tim Henman, and Newcastle's ageing striker Alan Shearer.

Answer: They've all made it into the pages of the newly published 2005 version of Who's Who.

Indeed, the ever-fragrant Snowball and the self-assured Satterthwaite are among seven of advertising's finest to have successfully completed the ego-enhancing experience.

As for the others, perhaps the most significant debutante is Paul Jackson, Ogilvy & Mather's chief executive, who will doubtless see it as a small consolation for not making into this year's Campaign A List. Perhaps all that hype surrounding O&M's Dove campaign has fallen on influential ears.

And it's amazing what fascinating little nuggets are buried in some of the entries. It seems that Chris Hunton, the former chief executive of McCann-Erickson, now the managing partner of Quiet Storm, once earned his living as an assistant housemaster at Wellingborough School.

The list is completed by the doyen of branding, Interbrand's chairman Rita Clifton, the M&C Saatchi chairman, James Lowther, and Rainey Kelly Campbell Roalfe/Y&R's soon-to-depart chairman MT Rainey.

Rainey declares herself to be "chuffed" at making the cut. "The thing about who's Who is that once you're in you stay there," she says.

"What's more, they don't let people in that they think are 'flash-in-the-pans'."