How else to explain how Carat's deputy managing director managed to roar around the London Marathon course in a breathtaking two hours, 57 minutes?
Raising money for breast cancer research, Hobbs swept home a very credible 780th in a 35,000-strong field.
Further back, Alex Nicholson, a producer at Work Club, ran as a fully robed Jesus accompanied by six disciples rather than a dozen.
Not too many other adlanders chose wacky attire. So well done Shelley Keable, the PA to Media-edge:cia's Tom George and Steve Hatch, who ran dressed as Catwoman. Her fellow toiler, Simon Willis, MEC's head of broadcast, romped home in three hours, 20 minutes.
Meanwhile, spare a thought for Albion's Katherine Jones, who was running her first marathon and did it in five hours, 18 minutes. It would have been faster, she says, had it not been for the toilet queue at the 16-mile mark.