Having recently opened its offices (somewhere in the badlands of London's Clerkenwell), the agency foursome - Nick Fox, Jon Goulding, Guy Bradbury and Richard Hill - decamped to a local boozer for its official launch party. They managed to get the pub renamed Atomic and, perhaps regretting not putting their names above the agency door, put them above the pub's door instead ("Guy, Jon, Nick and Rich: licensed to sell beers, wines and spirits, on and off the premises", the inscription read). Having just picked up the Star Alliance account, it looks like the beers are still on them.
"Beer, beer, we want more beer. All the lads are cheering: 'Get the fucking beers in'" was the cry that went up last week from the start-up Atomic London.