DIARY: Admen invite us into their homes to praise architect's excellence

While readers probably just had Hamish Pringle down as the

efficient director-general of the IPA, little did you know that he is,

officially, a "marketing guru".

And, furthermore, Pringle is one of a select few in advertising's most

exclusive clique. Yes, forget Blake's Seven and the Solus Club, now

uber-cool adlanders define themselves through their architect - Peter

Thomas de Cruz.

In a recent article, Pringle speaks about the architectural branding of

houses combining an old front and a new back. And Pringle, readers, is

the leader of this architectural pack.

Other members include the IPA president, Bruce Haines, whose house is

featured in the FT Weekend business article. So why wasn't


"Because his is nicer than ours," he laughs.

And it seems this exclusive club includes none other than the ex-IPA

president, Rupert Howell, who lives two doors down from Pringle. Spot a

pattern emerging?


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